3 Simple Steps to Boost Your Marketing Efforts with Social Media

With the rise of social media, brands today are more connected than ever before. Social media has given everyone access to brands and their products, and has made it easier than ever for customers to share experiences with brands and their products. If you’re ready to get your marketing efforts up and running with social media, follow these three steps. You’ll be on your way toward an online presence that will boost your brand awareness, engagement, and sales.

Create an Editorial Calendar

Digital marketing agency  you’re wanting to boost your social media efforts, you need to start with a calendar that outlines your social media strategy. It’s important to plan your strategy ahead of time, and not just drop everything behind the memo board and hope for the best. Your calendar should include dates and times you’ll be posting, as well as when and where you’ll be responding to comments. You’ll also want to make sure to include dates for when you’ll be scheduling posts and images so your account doesn’t fall behind schedule. It may seem like social media is a constant cycle of posting, responding, and scheduling, but it’s important to plan your posts in advance. This will help you to limit the potential that you’ll forget to post anything, as well as give you time to respond to comments.

Develop a PR Strategy

Your social media game is only as strong as your relationship with the media. You need to work closely with journalists, influencers, bloggers, and other social media pros to build a strong relationship and promote your brand in a positive way. A great place to start is to build a relationship with your social media manager. Let her or him know how you’d like to work together and what your goals are. If you have a social media manager, this may be a great time to work on building a relationship with them. You can both benefit from building a relationship with each other and each other’s social media managers. If you don’t already have a social media manager, make the time to find one that’s a good fit for your brand and style. This will help you to promote your brand in a positive way, and will ensure that your social media efforts are supported. 

Utilize Video Marketing

Digital marketing agency  some social media platforms, like Instagram, are more suited to photos, others, like YouTube, are best suited to video. If you’re posting photos on your feed, you should be taking advantage of the video features of the platform. You don’t need to shoot professional video to be effective. You can record videos on your phone or laptop and use a tripod to steady it. It’s also helpful to plan ahead and make a list of your planned posts so you don’t forget to include video content. You can create your own videos using a program like Screen flow or Adobe Premiere. You can also record your voice and then add images or graphics to create more professional content. When creating your own videos, it’s important to consider the tone you’d like to set for your brand. Is there an aspirational tone you’d like to set for your brand?

Develop a Paid Marketing Strategy

Not every social media channel is suitable for pushing paid content. It’s important to research the social media channels your brand is most suitable for, and to use that channel solely for paid content. You can test different paid social strategies by posting non-commercial content to find out what type of content is most desired. You can also use tools like Buzz Sumo to see what content performs best on social media. Once you’ve figured out the type of content you’d like to use for paid content, you can start testing different social strategies. Before investing any money into paid social strategies, you should make sure they’ll reach the audience you’re aiming for. You can use social media analytics to see which social strategies are reaching the audience you’re aiming for. Keep in mind that paid content isn’t guaranteed to boost social media, so don’t be afraid to test different strategies to find out which ones work best for your brand.

Bundle Reviews and Research

Before you start posting to social media, you should make sure you have a good idea of what type of content you’d like to post, and what type of content you’ll be using for paid content. You can use tools like Buzz Sumo to help you figure out what type of content performs best on social media. You can also use tools like Google Trends to see what topics are trending across social media feeds. You can also use social listening tools to see which content is performing best on social media feeds. There are plenty of social listening tools available, so it’s important to do your research and find one that’s right for you.

Conclusion

Social media is a great way to connect with your Digital marketing agency, but it can be difficult to find your way around. Follow these three steps to ensure that your social media efforts are successful. With a good strategy in place, you can boost brand awareness, build a community of loyal followers, and develop a sales funnel. With the right tools and techniques, you can also increase your ROI from social media campaigns.