How to Find the Best Digital Marketing Agency in NYC: Top Tips to Guide You

If you’re reading this, chances are you’ve got a good handle on your marketing strategy and brand. You know who your target market is and what they want to hear from you. digital marketing agency understands your company’s strengths and weaknesses and has realistic expectations of what you need to do next to take things to the next level. And let’s face it: That next level probably involves hiring a digital marketing agency. These are the folks that bring big brands like Coca-Cola and Nike so much success with their online presence. In fact, Forbes reports that marketing agencies play an integral role in helping businesses grow through various channels such as social media, email marketing, SEO, PPC ads, branding services, website design, video production, and more.

So how do you find the best digital agency in NYC?

Let’s start with the basics. How do you even find digital agencies in New York City to begin with? Well, there are a few tried-and-true methods we recommend: - Start your search close to home - You may have a few agencies in mind already and have narrowed down your search from there, but start by looking at agencies that are local to you. This gives you the opportunity to meet with them face-to-face, see their office environment, ask any questions you have about the team and what they can do for you, and make sure you’re comfortable with everything. - Check out industry award shows - There are a few awards shows in the digital marketing space, like the iAwards, that recognize agencies that excel in their industries. If an agency you’re considering has taken home a few of these awards, they’re likely worth your time. - Look at reviews and recommendations - These are some of the best ways to find agencies worth your time. If you can find recommendations or reviews of the agencies you’re considering, take the time to read them. If you can’t find any recommendations, ask the agencies for client references. 

Step 2: Narrow Down Your Choices

When you’ve got a few digital marketing agencies in front of you, it’s time to narrow down your choices. What differentiates one agency from another? Here are some things to consider as you decide which agencies to keep and which to cross off your list. - Is their branding on point? - It’s not just about your branding, but the branding of the agency itself. Great branding and creativity are key when you’re looking for the best digital marketing agency in NYC. - Do they have experience with your industry? - This is why it’s important to start your search locally. You want to make sure the agencies you’re considering have experience working in your industry. - Are they able to provide references? - References are the best way to get a feel for how an agency works. If they can’t provide any references, move on. - What’s the agency’s fee structure? - There’s nothing more frustrating than getting into the nitty-gritty of a contract with an agency, only to find out that their pricing isn’t within your budget. Make sure you understand their fee structure in advance so you don’t have any surprises come contract time.

Step 3: Ask The Right Questions

Now that you’ve got a few agencies on your shortlist, you’ll want to ask them a few questions. This is your chance to really get to know the agencies you’re considering. Ask them about their process, their team, their experience in your industry, and more. Here are a few questions you might want to consider: - How do you approach your work? - This is a great question to ask the agencies you’re considering. You want to be sure they have a proven process that gets results and that it’s consistent across their team. You don’t want to get results that are all over the place. You want to get consistent results that drive ROI for your business. - What is your typical client? - This will give you a good idea of what kinds of businesses the agencies you’re considering work with. Make sure the agencies you’re considering have to experience in your industry or related industries. - How long have you been in business? - You want to make sure the agencies you’re considering are established in their field. If they’ve been in business for a few years, they’re likely worth your time. - Do you offer any mentorship programs? - Some agencies offer mentorship programs, which they use to onboard new clients. This is a great way to ease a new client into the agency’s process and workflow and ensure they’re getting exactly what they need.

Step 4: Review The Agencies’ Proposals

You’ve narrowed down your choices, asked the right questions, and now it’s time for the real deal: contracts, invoices, and proposals. In this section, you’ll want to make sure the agency is including everything you need from them so you get the most out of your investment. You may want to add a few extra items to your proposal checklist, but here are a few general items to consider: - What is the agency’s experience with your type of business? - Make sure the digital marketing agency, you’re considering is experienced in your industry. You don’t want to end up with an agency that doesn’t know your business. - How long is their contract? - You want to make sure you’re not locked into a long-term contract, especially if you’re looking to try out a new agency. - What is included in the contract? - Make sure you know exactly what’s being offered in your contract. Nothing is worse than signing a contract and realizing you don’t have everything you need. - What is the agency’s cancellation policy? - If you’re signing a contract with an agency, you may want the reassurance of a cancellation policy. This can help you feel more comfortable canceling the contract if necessary.

Step 5: Don’t Be Afraid To Walk Away

The truth is, not all agencies are created equally. And that’s OK. You may have to walk away from a few agencies before you find the one that is the best fit for your business. You may not see eye-to-eye with an agency in terms of your goals or the way you want to reach your target market. Or you may find that an agency isn’t willing to work with your budget. Don’t be afraid to walk away. There’s nothing wrong with it and you’ll only end up regretting it if you don’t. 

Final Thoughts

Choosing the right digital marketing agency can be a daunting task. The good news is that with a little legwork, you can find a company that’s skilled, affordable, and a good fit for your brand. The most important thing is to find an agency that understands your business and can help you achieve your goals. It’s also important to make sure the agency is a good cultural fit for your business. Everything else just details. With the right approach, you’ll be sure to find the best digital marketing agency in NYC.