5 Essential Digital Marketing Services to Grow Your Business This Year

Digital marketing is no longer just the domain of technology startups. Even traditional businesses are now recognizing the potential of digital marketing services to grow their business in the 21st century. The rise of social media, smartphones, and online search has made it easier than ever for businesses to advertise their products and services to a wide audience. In fact, recent studies show that almost 90% of millennials use one or more social media sites as a primary source for information about goods and services and brands they buy. This article details 5 essential digital marketing services that you should invest in this year if you want to grow your business.

Paid Advertising

One of the most basic digital marketing agency is paid advertising, which includes campaigns that use paid search engines, social media networks, and other online ad platforms to drive targeted website traffic and sales. Traditional forms of online advertising such as display ads are still a valuable part of the mix, but paid search marketing is growing in importance. Paid search ads appear as organic results in search engine results pages (SERPs). The ads can be placed above or beside organic results in order to catch the attention of potential customers who are looking for products or services. When managed correctly, paid search marketing is an excellent way to reach a large number of potential customers in an efficient manner. This is especially true for B2B businesses that sell to other companies and whose customers may not be as actively looking for products and services. Paid search can help you reach out to these customers and drive more sales and leads.

Content Marketing

Content marketing is one of the most powerful digital marketing agency that you can use to generate new leads and increase customer engagement. It is a strategy that drives lead generation and sales through the creation and curation of relevant and valuable content such as blog posts, videos, webinars, and e-books. The idea behind content marketing is that you’re creating and distributing content that solves your customer’s problems. By doing so, you build your authority and become a thought leader in your industry. This is particularly important when you are targeting prospects and customers outside your immediate geographic area or client base. Such people may not be actively looking to buy from you today, but they will take notice of your content if it is useful and relevant and consider doing business with you in the future.

Video Marketing

Another powerful digital marketing service is video marketing. Video marketing is the process of using short video clips as a marketing tool to promote your products and services. Video marketing is more than just repurposing your blog posts as video clips. It’s an entirely different marketing tactic that has different goals and different methods of achieving them. For example, let’s say your business offers computer repair services for small businesses. You know that your potential customers would greatly benefit from having their computers and IT systems repaired, maintained, and upgraded regularly. But how do you get them to see the value in what you do? One way is to create a video that demonstrates the process of what happens inside a computer when it breaks down. Instead of just telling customers that your business can fix their computer, you can show them what the broken computer looks like inside. 

SEO

Search engine optimization (SEO) is the process of optimizing your content and marketing efforts to increase the number of people who see them. For many businesses, SEO is nothing short of a necessity. Without it, they cannot expect to have their content published on the first page of search engine results. With SEO, you’re optimizing your content so that search engines like Google will rank your pages at the top of their search results. This is done by including certain keywords and phrases in your content. When someone types these words into a search engine, they want to see a list of results. The businesses at the top of the results will likely receive the most traffic. With SEO, you’re increasing your chances of ranking at the top of the results so that more people will see your content.

Voice Marketing

Voice marketing is the use of an artificial or pre-recorded human voice to promote products and services, increase brand awareness, and generate new leads. This is most commonly done by using an automated telephone call system to make pre-recorded calls to your prospects. The telephone call may be followed by an email. Such systems can be effective in reaching large numbers of people with little or no cost. By using an artificial voice, you are able to send out marketing messages at any time, even when you are closed. You can use recorded messages to introduce yourself and your company, inform customers about current offers, invite them to events, and more.

Digital Ads and Electronic Commerce

Digital ads and electronic commerce are two essential digital marketing services that are often discussed together. In fact, they are interrelated and are often used together. They are defined as the use of digital media and online platforms to sell products and services directly to customers. Digital ads can include any form of marketing message that is delivered electronically. Examples include display ads (such as banner ads), search engine ads, social media ads, and emails. Digital commerce is the online sale of goods and services between buyers and sellers. It is often conducted through e-commerce websites such as Amazon, eBay, or your own website.

Bottom line

The types of digital marketing services described in this article are just the beginning. As you continue to grow your business, you will likely discover that you need more sophisticated and specialized forms of digital marketing assistance. Digital marketing is ever-changing and growing. As such, it is important to stay aware of the latest trends and invest in the services that will best help you reach your marketing goals. Ultimately, digital marketing is designed to generate leads, increase brand awareness, and drive sales. It can do this through a wide range of activities, from social media posts and email marketing to paid ad campaigns, live events, and more.