The Best Digital Marketing Agency in NYC: How to Find Them, Hire Them and Keep Them Happy

 The future of digital marketing is now. With user experience, artificial intelligence, and voice search all having a massive impact on how brands market themselves online, it’s more important than ever for businesses to have a specialist to help them stay ahead of the curve. Whether you’re just starting out with your first blog post or you want to take your marketing to the next level by hiring an agency to work with you directly, finding the best digital marketing agency in NYC can make a world of difference. But where do you begin? There are so many agencies out there, each offering its own unique set of skills, services, and packages. So how do you know which ones are worth investing in? Read on for our insider tips!

What to look for in a digital marketing agency 

A Digital marketing agency is a broad term, meaning agencies can offer a whole range of different services from e-commerce marketing, to social media management, content creation, website design, paid media management, and more. Deciding what specific areas you want your agency to help with, and what other areas, such as social media, you want to manage yourself, will help to streamline your search and make it easier to find a great fit. Finding an agency that’s right for you also means looking out for things like management style, the relationship between clients and staff, overall culture, and, of course, price. You want to make sure that any agency you hire is a good match for your type of business and your goals — especially when it comes to ROI.

How to find the best digital marketing agency in NYC

As with any other business relationship, finding the best digital marketing agency in NYC is all about doing your homework. Before you even think about contacting any agencies, you need to get really clear on what you’re looking for. Start off by asking yourself these questions: - What is the core of your business? What do you do? - What value do you provide to your customers? - Who is your target audience? - What are your company’s goals for the next year? Five years? - What kind of results are you currently getting? Now, based on the answers to these questions, start creating a list of the specific skills and services you would like your digital marketing agency to provide. Once you’ve got your list, start to put together a shortlist of agencies that could potentially be a good fit.

When you’re interviewing agencies, ask these questions

Choosing the right digital marketing agency can be a daunting process. You want to make sure you’re hiring a company that can help you achieve your business goals while fitting in with your overall brand strategy and culture. To make sure you’re hiring the right agency, we recommend running a short interview process with a few different agencies, making sure to ask them the following questions: - What’s your core philosophy? How do you run your company? - How would you describe your company culture? - What does your ideal client look like? - What’s your agency’s approach to strategy? How do you approach new projects? - What are your favorite types of clients to work with? - What are your visions for the future of your industry? - What are your thoughts on the rise of artificial intelligence? 

3 tips for working with your digital marketing agency

Ask for references: References are the best way to get an idea of what working with a particular agency is really like. If someone you trust has worked with your agency before, ask them for their honest opinion and if they could recommend the agency to you. - Get a contract: This is particularly important if you’re hiring an agency to handle your paid media. Having everything in writing protects both you and the agency. It’s also a good way to show potential clients and clients that you take your business seriously. - Keep an eye on results: If you’re hiring an agency on a retainer, make sure you’re tracking the results they’re bringing in for you. If you’re hiring an agency for a one-time project, make sure you have some way of measuring the results of their work. Ideally, find a way to track the results before and after they work on the project, so you can see the impact they’ve had.

Can a digital ad agency also be an ad network?

Yes! Many digital marketing agencies now offer a mix of services, including building their own in-house ad network. This means they’re able to take advantage of all the latest ad technologies, such as programmatic buying, real-time bidding (RTB), and artificial intelligence, to help you get your ads in front of the right audiences at the right time. The best ad networks know how to use these new technologies to help you get the most bang for your buck, whether you’re using display ads, video ads, or social ads. If you’re choosing an agency, check to see if they have an in-house ad network. This way, you know you’re working with an agency that’s got your back and can offer you the most advanced ad services on the market. 

Conclusion

digital marketing agencies are a fast-paced, ever-changing industry. If you’re not keeping up with the latest trends, you risk falling behind and losing sight of your goals. Hiring an agency can help take some of the weight off your shoulders and allow you to focus on the things you enjoy doing most. You can expect your agency to keep you up-to-date with the latest technology, tools, and trends, so you can reach the right audiences with the right messages at the right time.