How to Choose a PPC Agency: Do You Need One?

Many companies still struggle to make their PPC ads work. But once you get the hang of it, they are one of the most cost-effective and measurable ways to drive targeted traffic to your website. Fortunately, there are a lot of great third-party agencies out there who specialize in PPC marketing for other businesses like yours. And contrary to popular belief, using a search engine optimization (SEO) or PPC marketing agency is not a sign that your business isn’t big enough to handle these kinds of services on its own. Hiring an expert can help accelerate your ROI with PPC ads. So if you’re ready to take your PPC advertising strategy to the next level, read on for a list of things you need to know before choosing a PPC agency:

What Is a PPC Agency?

A PPC agency is a third-party marketing company that specializes in setting up and running Google Ad Words (or Bing Ads) campaigns for other businesses. They’ll take care of everything from keyword research and ad copy creation to optimization and reporting. And although they’re most commonly associated with paid search marketing, many agencies also handle other types of digital marketing, including SEO, content creation, conversion rate optimization (CRO), and email marketing. Instead of having your in-house marketing team manage every aspect of your Google Ads account, a third-party agency can free up precious time and resources to focus on your core business and help you invest more effectively.

How to Find the Right PPC Agency for Your Business

When you’re hiring PPC Agency in NYC  to manage your paid search marketing, the best way to find the right one is by doing your research. Start by jotting down the following questions: In other words: what does your business want to achieve with paid search, and how does the agency plan to help you get there? And don’t forget to check references! Word-of-mouth recommendations are the best way to find an agency that’s a good fit for your business, so be sure to ask for references and contact them to see if the agency is a good match for you.

3 Questions to Ask When Hiring an Agency

- What is your process for creating PPC ads? What’s your PPC ad copywriting process? - How do you approach PPC keyword research? What’s your PPC keyword research process? - What do you look for in PPC landing page optimization? How do you approach PPC landing page optimization? - How do you measure and scale PPC ad performance? Do you use Google Analytics or another external tracking tool? How do you approach P-con conversion optimization? Keep in mind that the answers to these questions are not set in stone, and are likely to vary from one agency to the next. There is no one-size-fits-all approach to PPC marketing, so you should expect to have some (friendly!) disagreements with your agency as you work together to drive results.

2 Reasons You Shouldn’t Hire an Agency (Yet)

- You can’t commit to a long-term relationship: If you’re just getting started with paid search, it might be a little early to think about hiring an agency. - You aren’t sure what you want: If you’re not sure what your end goals with the paid search are, or you don’t have a clear idea of what you want your ads to say, hiring an agency right away might not be the best idea. You’ll want to start by putting together a plan for your PPC ads, and a clear-cut goal for what you want them to achieve. These are just a couple of reasons to wait before hiring an agency. But if you’ve ticked all the boxes above, you’re ready to move on to the next step: finding the right PPC agency for your business.

Why You Should Hire an Agency (Yes, Now!)

Your business is rapidly growing: You may have been able to manage your PPC ads without an agency when you were smaller, but as your business grows, it becomes harder to keep up with the Paid Search changes. This might include adding more types of ads, such as shopping ads, or managing more campaigns. - You’re not a marketing expert: PPC marketing is a nuanced skill. It requires an understanding of the competitive landscape, technical skills, and creativity. You may be able to handle a little bit of it yourself, but you likely don’t have the time or expertise to get everything done properly. - You don’t have the budget for an in-house team: You may be a small business, but you shouldn’t have to skimp on marketing. PPC can be an incredibly effective way to bring in new leads, but it takes a special kind of expertise to make it work effectively. You can’t do it all on your own.

Conclusion

PPC is a great way to bring in targeted leads, but it can be difficult to manage on your own. If you’ve struggled to make your PPC ads work, or if you just don’t have the time or budget to dedicate to managing them effectively, now is the time to start looking for an agency. An agency can help you scale your PPC advertising, and make it more effective, so you can put your resources towards growing your business.